Suggested Readings

The following readings have been selected for their illustration of the application of multivariate techniques to specific research problems. For each multivariate technique, we first have a set of “classic” articles which exemplify the basic principles involved in applying that technique. For these articles we also have a short annotation to give the reader a sense of the issues involved in each instance and the types of results achieved with this multivariate technique. We will also add more contemporary articles when they illustrate emerging applications of the technique.

Factor Analysis

Richins, Marsha L., and Scott Dawson (1992), “A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation,” Journal of Consumer Research 19 (December), 303–16. ABSTRACT
Deshpande, Rohit (1982), “The Organizational Context of Market Research Use,” Journal of Marketing 46 (Fall), 91–101. ABSTRACT

Multiple Regression Analysis

Hise, Richard T., Myron Gable, J. Patrick Kelly, and James B. McDonald (1983), “Factors Affecting the Performance of Individual Chain Store Units: An Empirical Analysis.” Journal of Retailing 59(2), 22–39. ABSTRACT
Clawson, C. Joseph (1974), “Fitting Branch Locations, Performance Standards, and Marketing Strategies to Local Conditions.” Journal of Marketing 38 (January), 8–14. ABSTRACT
Alpert, Mark I., and Jon F. Bibb (1974), “‘Fitting Branch Locations, Performance Standards, and Marketing Strategies’: A Clarification.” Journal of Marketing 38 (April), 72–74. ABSTRACT

Multiple Discriminant Analysis

Dant, Rajiv P., James R. Lumpkin, and Robert P. Bush (1990), “Private Physicians or Walk-in Clinics: Do the Patients Differ?” Journal of Health Care Marketing 10(2): 25–35. ABSTRACT
Roth, Kendall, and Allen J. Morrison (1992), “Business-Level Competitive Strategy: A Contingency Link to Internalization.” Journal of Management 18(3): 473–87. ABSTRACT
Montemayor, Edilberto F. (1996), “Congruence between Pay Policy and Competitive Strategy in High-Performing Firms.” Journal of Management 22(6): 889–908. ABSTRACT

Logistic Regression

Lussier, Robert N. (1995), “A Nonfinancial Business Success versus Failure Prediction Model for Young Firms.” Journal of Small Business Management 33(1): 8–20. ABSTRACT

Multivariate Analysis of Variance

Bello, Daniel C., and Nicholas C. Williamson (1985), “The American Export Trading Company: Designing a New International Marketing Institution.” Journal of Marketing 49(4): 60–69. ABSTRACT
Urbany, Joel E., William O. Bearden, and Dan C. Weilbaker (1988), “The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search.” Journal of Consumer Research 15(1): 95–110. ABSTRACT
Brewer, Neil, Lynne Socha, and Rob Potter (1996), “Gender Differences in Supervisors’ Use of Performance Feedback.” Journal of Applied Social Psychology 26(9): 786–803. ABSTRACT

Cluster Analysis

Singh, Jagdip (1990), “A Typology of Consumer Dissatisfaction Response Styles,” Journal of Retailing 66(1): 57–99. ABSTRACT
Larwood, Laurie, Cecilia M. Falbe, Mark P. Kriger, and Paul Miesing (1995), “Structure and Meaning of Organizational Vision,” Academy of Management Journal 38(3): 740–769. ABSTRACT
Kabanoff, Boris, Robert Waldersee, and Marcus Cohen (1995), “Espoused Values and Organizational Change Themes,” Academy of Management Journal 38(4): 1075–1104. ABSTRACT
Furse, David H., Girish N. Punj, and David W. Stewart (1984), “A Typology of Individual Search Strategies among Purchasers of New Automobiles,” Journal of Consumer Research 10(4): 417–431. ABSTRACT

Multidimensional Scaling

Wind, Yoram, and Patrick J. Robinson (1972), “Product Positioning: An Application of Multidimensional Scaling.” In Attitude Research in Transition, ed. R. I. Haley (Chicago: American Marketing Association). 155–75. ABSTRACT
Robinson, Sandra L., and Rebecca J. Bennett (1995), “A Typology of Deviant Workplace Behaviors: A Multidimensional Scaling Study.” Academy of Management Journal 38(2):555–72. ABSTRACT

Correspondence Analysis

Green, Paul E., Catherine M. Schaffer, and Karen M. Patterson (1988), “A Reduced-Spaced Approach to the Clustering of Categorical Data in Market Segmentation.” Journal of the Market Research Society 30(3): 267–88. ABSTRACT
Javalgi, Rajshekhar, Thomas Whipple, Mary McManamon, and Vicki Edick (1992), “Hospital Image: A Correspondence Analysis Approach.” Journal of Health Care Marketing 12(4): 34–41. ABSTRACT

Structural Equation Modeling - An Introduction

Hughes, Marie Adele, R. Leon Price, and Daniel W. Marrs (1986), “Linking Theory Construction and Theory Testing: Models with Multiple Indicators of Latent Variables.” Academy of Management Review 11(1): 128–44. ABSTRACT

SEM - Confirmatory Factor Analysis

Doll, William J., Weidong, Xia, and Gholamreza Torkzadeh (1994), “A Confirmatory Factor Analysis of the End-User Computing Satisfaction Instrument.” MIS Quarterly 18(4): 453–61. ABSTRACT

SEM - Testing a Structural Model

Netemeyer, Richard G., James S. Boles, Daryl O. McKee, and Robert McMurrian (1997), “An Investigation into the Antecedents of Organizational Citizenship Behaviors in a Personal Selling Context.” Journal of Marketing 61(3): 85–98. ABSTRACT