Why Choose Us
This website is the home of Multivariate Data Analysis, first published in 1979 and which has become a mainstay in statistical analysis education all over the world. Multivariate Data Analysis provides students with the information required to apply all of the basic techniques of data analysis in both theoretical and practical situations. Multivariate Data Analysis has gone through eight editions so far. The Overview section contains details on how each edition has changed and what new perspectives and information they provide for the betterment of the field. The current Eighth Edition provides an updated perspective to the analysis of multiple types of data as well as new techniques that are now considered foundational in the modern field of analytics. Multivariate Data Analysis is the ultimate resource for graduate and postgraduate students who have chosen analytical studies as part of their business career. Here you’ll find all the important information to the book’s contents as well as how to acquire it for your studies or classroom.
About Us
Each of the authors of Multivariate Data Analysis, Eighth Edition have been deeply involved with quantitative analysis throughout their academic careers. Their collaboration on this textbook came as the result of an interest in developing an applications-oriented introduction to multivariate analysis for the non-statistician. In doing so, both the basic techniques of multivariate analysis as well as the “cutting-edge” developments can be presented in a manner amenable to both academicians and non-academicians alike.
Some Perspectives on Multivariate Data Analysis
In recent years several of the authors have written of their perspective on their journey in the field of multivariate analysis or the evolution of the text over the 40 plus years since its initial publication.
- “Musings On A Distinguished Methods Career And Beyond” by Joe Hair which appeared in a recent volume of Research Methodology in Strategy and Management
- “Multivariate Data Analysis: Its Approach, Evolution, and Impact“ by William Black and Barry J. Babin which appeared a book of commemorative essays The Great Facilitator: Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research.
Bios of the Authors
For years Multivariate Data Analysis has been a collaborative effort designed to illustrate every possible angle in the field in a way that remains approachable, which is why it shouldn’t be a surprise that the authors behind our book include some of the best professors in the field. Each author brings his academic knowledge and practical experience to provide a business-centric approach to the book that allows readers to understand how these concepts apply in both common research contexts as well as real life. Their research publications provide insight into how to offer value through the field of analytics to a wide range of research questions. Moreover, the extensive teaching experience of each author provides a keen pedagogic focus to the book.
Joseph F. Hair, Jr., Ph.D.
Dr. Hair is the Director of the Ph.D. Program in Business Administration and Cleverdon Chair of Business, Mitchell College of Business, University of South Alabama. He previously developed one of the first U.S. non-traditional doctoral programs at Kennesaw State University, and before that was on the faculty of the Ourso College of Business Administration, Louisiana State University, where he held the Copeland Endowed Chair of Marketing. He earned his Ph.D. in Marketing from the University of Florida, Gainesville, where he was a United States Steel Foundation Fellow.
William Black
Dr. Black is Professor Emeritus, past holder of the Piccadilly, Inc. Business Administration Business Partnership Professor in the Department of Marketing, Ourso College of Business at Louisiana State University. He is the co-author of the book Multivariate Data Analysis, now in its eighth edition and has published numerous articles in professional journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Retailing, Journal of Services Research, Journal of Services Marketing, Journal of Business Research, PLOS One, Growth and Change, Transportation Research, Journal of Real Estate Research, Economic Geography, along with a number of chapters in scholarly books.
Barry J. Babin, Ph.D.
Barry J. Babin, Ph.D. (LSU), is Morris Lewis Professor and Chair of Marketing at the Ole Miss Business School and the Executive Director of the Academy of Marketing Science® (www.ams-web.org). He has authored over 100 professional publications with research appearing in the International Journal of Wine Business Research, Journal of the Academy of Marketing Science, Journal of Marketing, Journal of Retailing, Journal of Business Research (JBR), Journal of Consumer Research, International Journal of Research in Marketing, the Journal of Wine Research, and many others.
Rolph Anderson
Rolph Anderson is the Royal H. Gibson, Sr. Chair Professor Emeritus of Marketing and former Head (1975-1997) of the Department of Marketing at Drexel University. He earned his Ph.D. from the University of Florida, and his MBA and BA degrees from Michigan State University where he was a member of the varsity basketball team after being selected First Team All-State in high school. His primary research and publication areas are personal selling and sales management, customer relationship management, and customer satisfaction/loyalty. He is author or co-author of more than twenty textbooks, including Multivariate Data Analysis, 8th ed. — one of the most highly referenced research textbooks ever in the social sciences (among top five all-time) — translated into various languages including Spanish, Portuguese, and Chinese editions; Personal Selling, 3rd ed.; and Sales Force Management, 2nd ed. According to Google Scholar Citations, his publications have been referenced over 200,000 times in scholarly journals and books.