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Suggested Readings |
The
following readings have been selected for their illustration of the
application of multivariate techniques to specific research
problems. For each multivariate technique, we first have a set of
“classic” articles which exemplify the basic principles involved in
applying that technique. For these articles we also have a short
annotation to give the reader a sense of the issues involved in each
instance and the types of results achieved with this multivariate
technique. We will also add more contemporary articles when they
illustrate emerging applications of the technique. |
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Factor Analysis |
Multiple Regression |
Discriminant Analysis |
Logistic Regression |
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MANOVA |
Conjoint |
Cluster |
MDS |
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Correspondence
Analysis |
SEM Introduction |
SEM CFA |
SEM Structural Models |
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Factor
Analysis
- Richins, Marsha L.,
and Scott Dawson (1992), “A Consumer Values Orientation for
Materialism and Its Measurement: Scale Development and
Validation,” Journal of Consumer Research 19 (December),
303–16.
[summary]
- Deshpande, Rohit
(1982), “The Organizational Context of Market Research Use,”
Journal of Marketing 46 (Fall), 91–101.
[summary]
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Multiple Regression Analysis
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Hise, Richard T., Myron
Gable, J. Patrick Kelly, and James B. McDonald (1983), “Factors
Affecting the Performance of Individual Chain Store Units: An
Empirical Analysis.” Journal of Retailing 59(2), 22–39.
[summary]
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Clawson, C. Joseph
(1974), “Fitting Branch Locations, Performance Standards, and
Marketing Strategies to Local Conditions.” Journal of
Marketing 38 (January), 8–14.
[summary]
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Alpert, Mark I., and Jon
F. Bibb (1974), “‘Fitting Branch Locations, Performance
Standards, and Marketing Strategies’: A Clarification.”
Journal of Marketing 38 (April), 72–74.
[summary]
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Multiple Discriminant Analysis
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Dant, Rajiv P., James R.
Lumpkin, and Robert P. Bush (1990), “Private Physicians or
Walk-in Clinics: Do the Patients Differ?” Journal of Health
Care Marketing 10(2): 25–35.
[summary]
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Roth, Kendall, and Allen
J. Morrison (1992), “Business-Level Competitive Strategy: A
Contingency Link to Internalization.” Journal of Management
18(3): 473–87.
[summary]
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Montemayor, Edilberto F.
(1996), “Congruence between Pay Policy and Competitive Strategy
in High-Performing Firms.” Journal of Management 22(6):
889–908.
[summary]
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Logistic Regression
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Multivariate Analysis of Variance
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Bello, Daniel C., and Nicholas C. Williamson (1985), “The
American Export Trading Company: Designing a New International
Marketing Institution.” Journal of Marketing 49(4):
60–69.
[summary]
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Urbany, Joel E., William O. Bearden, and Dan C. Weilbaker
(1988), “The Effect of Plausible and Exaggerated Reference
Prices on Consumer Perceptions and Price Search.” Journal of
Consumer Research 15(1): 95–110.
[summary]
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Brewer, Neil, Lynne Socha, and Rob Potter (1996), “Gender
Differences in Supervisors’ Use of Performance Feedback.”
Journal of Applied Social Psychology 26(9): 786–803.
[summary]
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Conjoint Analysis
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Rosko, Michael D., Michael DeVita, William F. McKenna, and
Lawrence R. Walker (1985), “Strategic Marketing Applications of
Conjoint Analysis: An HMO Perspective.” Journal of Health
Care Marketing 5(4): 27–38.
[summary]
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Barich, Howard, and V. Srinivasan (1993), “Prioritizing
Marketing Image Goals under Resource Constraints.” Sloan
Management Review 34(4): 69–76.
[summary]
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Money, Arthur, David Tromp, and Trevor Wegner (1988), “The
Quantification of Decision Support Benefits within the Context
of Value Analysis.” MIS Quarterly 12(2): 223–36.
[summary]
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Cluster Analysis
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Singh, Jagdip (1990), “A Typology of Consumer Dissatisfaction
Response Styles,” Journal of Retailing 66(1): 57–99.
[summary]
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Larwood, Laurie, Cecilia M. Falbe, Mark P. Kriger, and Paul
Miesing (1995), “Structure and Meaning of Organizational
Vision,” Academy of Management Journal 38(3): 740–769.
[summary]
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Kabanoff, Boris, Robert Waldersee, and Marcus Cohen (1995),
“Espoused Values and Organizational Change Themes,” Academy
of Management Journal 38(4): 1075–1104.
[summary]
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Furse, David H., Girish N. Punj, and David W. Stewart (1984), “A
Typology of Individual Search Strategies among Purchasers of New
Automobiles,” Journal of Consumer Research 10(4):
417–431.
[summary]
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Multidimensional Scaling
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Wind, Yoram, and Patrick J. Robinson (1972), “Product
Positioning: An Application of Multidimensional Scaling.” In
Attitude Research in Transition, ed. R. I. Haley (Chicago:
American Marketing Association). 155–75.
[summary]
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Robinson, Sandra L., and Rebecca J. Bennett (1995), “A Typology
of Deviant Workplace Behaviors: A Multidimensional Scaling
Study.” Academy of Management Journal 38(2):555–72.
[summary]
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Correspondence Analysis
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Green, Paul E., Catherine M. Schaffer, and Karen M. Patterson
(1988), “A Reduced-Spaced Approach to the Clustering of
Categorical Data in Market Segmentation.” Journal of the
Market Research Society 30(3): 267–88.
[summary]
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Javalgi, Rajshekhar, Thomas Whipple, Mary McManamon, and Vicki
Edick (1992), “Hospital Image: A Correspondence Analysis
Approach.” Journal of Health Care Marketing 12(4): 34–41.
[summary]
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Structural Equation Modeling - An Introduction
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Hughes, Marie Adele, R. Leon Price, and Daniel W. Marrs (1986),
“Linking Theory Construction and Theory Testing: Models with
Multiple Indicators of Latent Variables.” Academy of
Management Review 11(1): 128–44.
[summary]
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SEM
- Confirmatory Factor Analysis
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Doll, William J., Weidong, Xia, and Gholamreza Torkzadeh (1994),
“A Confirmatory Factor Analysis of the End-User Computing
Satisfaction Instrument.” MIS Quarterly 18(4): 453–61.
[summary]
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SEM
- Testing a Structural Model
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Netemeyer, Richard G., James S. Boles, Daryl O. McKee, and
Robert McMurrian (1997), “An Investigation into the Antecedents
of Organizational Citizenship Behaviors in a Personal Selling
Context.” Journal of Marketing 61(3): 85–98.
[summary]
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Multivariate Data Analysis
Hair, Black, Babin and Anderson
www.mvstats.com
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